The rise of the internet since the mid-1990s has accelerated the creation, distribution and use of data in all its forms. New industries and some of the world’s largest businesses have been built on the back of this first wave of data-driven innovation. How we access and share information both professionally and socially has undergone a transformation.

This book outlines the key changes over the last 30 years that have led to this moment, what is changing in terms of how data is being used to create new products and services and what this means for how organisations can adapt to the emerging data-driven and AI landscape.

Chapters explore:



How data is used to create value through new products and services
How the digitisation of data has transformed the dynamics of competition and led to new types of business models
How a new generation of data-driven AI services could lead to yet more changes in how we work and how entire industries are structured