Western Pure Land Buddhism (WPLB) is the name I have given to one of the latest teachings of the Mahayana Pure Land tradition. It shares with all other Buddhist groups the ideal of attaining Nirvana, not just for oneself, but also for all beings. Thus the goal of one's life is to realize Buddhahood in order to help others see this world of birth-and-death (samsara) as Nirvana. Where WPLB differs from most other Buddhists is in teaching that Buddhahood is a gift to us from Amida, the Buddha of Infinite Light and Life, and that we acknowledge that gift by the saying of Nembutsu (Namah Amida Buddha). The life of Nembutsu consists of chanting the Nembutsu and teaching others the way. It is to live a life without fear. And to join with others to better achieve these goals.