In a world full of job uncertainty and portfolio careers, there is one vital skill that all of us should develop - that of selling ourselves. Based on her experience as psychologist on the Labour Party's election campaign and a decade training people in companies such as BA, BT and M&S, Philippa Davies' book takes an insightful look into the very personal aspects of irresistibility. The book includes advice on:

- the world of the constant sale

- the psychology of influencing others

- influencing skills in specific situations

- packaging yourself and seeing off the competition

Written in a frank, accessible style, and full of practical advice, useful tips and, above all, humour, Philippa Davies' book will help us all to become truly hard to resist.