By the end of this book you will have a marketing plan ready to implement and track
- Set your goals
- Understand your customers
- Explore the competitive environment
- Generate innovative ideas
- Set up systems to track your success
Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk.

Who are you?
* Anyone with a product or service to market

Where will this book take you?
* You will have a fully fledged business plan ready to implement and track

How does it work?
* A combination of practical tried-and-tested advice, and unique interactive exercises

When can you do it?
* In your own time, at your own pace

What else do you get?
* Access to free online videos and printable resources

Why Teach Yourself®?
* Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals