This book will show you how to develop a positive public relations strategy, it will allow you to:

• understand the operation of local government newspapers and broadcasting
• effectively handle the national media
• assess the value of media training and public relations departments
• assess the value of civic newspapers
• develop a public relations strategy integrated with your authority's strategic plans and objectives

This key text is from theManaging Local Government Series which is published in association with the Institute of Local Government Studies (INLOGOV) at the School of Public Policy, University of Birmingham.