Much of the book consists of visual case studies that give information that most sites won't give out- what worked for them, why and exactly how. Readers learn the insider secrets of successful business planning, budgeting, and collaboration. Each case study explores both the client and developer point of view, so readers can see for themselves what works and what doesn't. This book gives clients everything they need to guarantee a successful site and gives Web developers everything they need to guarantee a successful Web business.