This masterclass takes the application of NLP in business beyond simple everyday techniques. It considers the bigger challenges facing organisations today. This rich NLP resource is a must for anyone wanting to influence success and change in their own company.

Perception is reality. You are in charge of your mind and responsible for the results. Harness the power of NLP for developing talent and achieving success.

Companies today stand or fall, not by the efficiency of their processes and systems, but by the talent of their people. Organisations are realizing the need for leadership and creativity to underpin future success. Leaders and managers are seeking ways to get the best out of people, and the available solutions are varied and diverse. Neuro-linguistic Programming (NLP) is one of the most advanced and comprehensive sets of people tools available today, increasingly in demand from the business sector.

This highly practical book offers a myriad of proven tools and techniques for being successful and for creating change. NLP Business Masterclass clearly explains how thinking methods; language structures, emotional energy, motivation skills and strategies can be practically integrated to create a driving force for change. David Molden demystifies NLP and relates the theories and principles to current business challenges, featuring practical techniques drawn from leading practitioners in the field.