This guide aims to help teachers, governors and parents to enhance a school's reputation through step-by-step methods of promotion. Suitable for a one-off event or for creating a complete promotional package for a school, this book includes a number of examples, illustrations and checklists.

This guide aims to help teachers, governors and parents to enhance a school's reputation through step-by-step methods of promotion. Suitable for a one-off event or for creating a complete promotional package for a school, this book includes a number of examples, illustrations and checklists. Among the topics covered are: creating pride in the school and raising its profile and reputation; the various forms of publicity, from word of mouth to newspapers and radio; creating and recording the news, with information on press releases and media contacts; the importance of a press/publicity officer; the best impression of your school; the environment; school publications, from prospectuses to letterheads; school events; and taking the school into the community.