John Wiley & Sons Sivumäärä: 296 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 1999, 15.06.1999 (lisätietoa)
An authority in strategic management gives an overview to corporate planning and strategic management. His focus is on strategy, followed by a look at planning, and finishing with an expansion of issues of implementation. This is one of the few books around which deals with the issues that concern people who have to make strategy work in their organizations.