Not merely an imaginative tour de force, David Firth's The Experiment is a book that is truly a product of the computer age. Created live on the Web, it details a six-month dialogue between leading business thinkers and online participants who were asked to respond to ideas, arguments, and case examples reflective of the new world of work. The book addresses the five main concerns of today's organization: leadership and followership; the need to express ourselves at work; managing cynicism in the workplace; keeping people motivated; and building new forms of organization.