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Big Data: The Business Proposition gives business professionals the knowledge and insight they need to create business value by applying the capabilities of big data technology to the opportunities and challenges of their businesses in ways that are appropriate to the existing resources and strategic potential of their business units and IT shops. In particular, this book teaches you what you need to understand about the tools of big data technology in order to deploy them strategically to achieve business value. These tools include not only those of the MapReduce/Hadoop ecosystems, but also new technologies for the compression,analysis, and interactive visualization of big data which are boosting the power of business analytics.
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