This Search Engine Optimization book skips the theory and goes straight to the practical steps required to create a working SEO action plan. The book consists of three parts: SEO Basics, SEO Essentials, and SEO Advanced. Each chapter contains clear, concise step-by-step advice that provides a blueprint for successful optimization. The book progresses from the basics, which every optimizer needs to know, to more advanced topics that contain vital techniques. The book contains advice on how to optimize a website for Google, Yahoo!, and MSN with special focus on Google.