The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:


? How to conduct a structured external and internal analysis of a business with confidence


? How to develop sustainable competitive advantages by developing assets, competencies, and synergies


? How to make strategic investment decisions to generate growth


? How to organize to support strategies


? How to compete strategically in hostile, growth and global contexts