Every educator in pursuit of a leadership position in administration will value this book's clear strategy and advice about how to successfully compete for employment. Using the terminology and techniques of business, the author guides the reader step-by-step through the process of developing a personal marketing plan from gaining product knowledge by developing a personal platform, to getting to know the customer or community. Chapters on sharpening presentation skills enable job-seekers with the potential to provide visionary school leadership to engage in career planning, build effective resumes, practice interview techniques, and master tools that help build the confidence necessary to land the job and salary they want.