Uses a unique question-and-answer format to help students understand why cognitive psychologists approach problems as they do. This text explains the questions cognitive psychologists ask, gives clear answers to students, and provides interesting, lively, and comprehensive coverage of controversies in the field. Pedagogical features ask students to apply what they have learned to their daily lives. “Neuroscience Boxes” in each chapter offer supplemental material for instructors to cover neuroscience in their courses if they choose.