Sivumäärä: 670 sivua Asu: Pehmeäkantinen kirja Painos: 1. painos Julkaisuvuosi: 1999, 11.10.1999 (lisätietoa) Kieli: Englanti
Korvaava tuote: 9780130670397
Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes:
Planning for e-business: back office systems, technology choices, ISPs, and architecture.
Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more.