This excellent book is logically structured in four sections. The first considers the economic motivations for the commercialization of mobile broadband services. The second focuses on ecosystems: the key enabling technologies (internet, broadband and wireless) and the way in which they interrelate for product/platform design and development. The third section defines "End-User Innovation" as the principal demand-side value driver for mobile broadband services. The fourth section draws together findings from the previous three, providing strategic advice for interdisciplinary decision-making on both the supply and demand-side operating environments, to develop present systems and plan for the future.