Written from a range of disciplinary perspectives including local Vietnamese scientists and practitioners, the book offers valuable insights into the challenges, opportunities, and local realities of the tourism and hospitality industries.

Through its six sections covering various topics such as destination development and marketing, sustainable practices, customer experience and satisfaction, community engagement and development, workforce development and education, and technology and innovation, the book provides a deep dive into the dynamics of Vietnam’s tourism and hospitality landscape. It explores emerging trends, transformative experiences, and policy recommendations for sustainable growth. This book bridges a significant gap in the literature on Vietnamese tourism and hospitality, offering insights relevant to anyone interested in the future of these industries in emerging destinations beyond this region.

This volume will be an invaluable resource for practitioners, policymakers, scholars, researchers and students of tourism and hospitality.