This groundbreaking text makes the case for moving culture to the center of psychological theorizing. The authors start by outlining a coherent conceptual framework for cultural psychology, focusing on making sense of human action in terms of relationships with environments and stressing the importance of cultural artifacts within person-world relationships. The second half of the text provides examples of the type of investigations that are likely to be inspired by such a conception of psychology, giving readers a more pragmatic sense of what is involved.