Argument in Practice: Understanding and Applying Argumentation Strategies provides complete coverage of the theories behind argument and its written, oral and media-based applications and is designed for communication majors taking a course in argumentation and debate at the undergraduate level. This practical, student-friendly text gives students real-world experience in developing successful arguments. The authors emphasize that argument doesn't need to be confrontational to be effective but can be focused on achieving positions through reasoned discourse. Crawford and Carlson help students see argument as both contextual and situational while guiding them to understand current scholarly thinking on argumentation. Argument in Practice shows students how to learn, practice, reflect, and implement the intricate skills involved in developing effective arguments. It is set apart by its timely coverage of arguing in today's online environments, especially on social networks, with a full chapter dedicated to mediated argument and integrated coverage throughout.