This book explores how traditional television stations are faced with unprecedented competition from new methods of delivering video signals. The book uses systems theory as a framework to view how departments at four stations are competing in the new media environment. Contents: Introduction: Background of the study; Theoretical Framework; Methodology; Description of the Four Stations; Departments (Subsystems) at the Stations; News Department; Management Profiles: Management as a Subsystem; Applying Systems Theory to the Stations; A Model for TV Station Management in a Multichannel Marketplace; Discussion and Conclusion.