Personality Politics? assesses the role that voters' perceptions and evaluations of leaders play in democratic elections. The book presents evidence from an array of countries with diverse historical and institutional contexts, and employs innovative methodologies to determine the importance of leaders in democracies worldwide.

Addressing such questions as 'Where do leaders effects come from?', 'In which institutional contexts are leader effects more important?' and, 'To which kinds of voters are leaders a more prominent factor for voting behaviour?', the authors seek to determine whether the roles leaders play enhances or damages the electoral process, and what impact this has on the quality of democracy in electoral democracies today.