Everything you thought you knew about marketing doesn't work anymore.  But then neither does most of the stuff you've heard about the web.  What works?  This does.

 The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn’t work – you have to send them a message tailored to their needs; better yet, ask them a question.

Is your marketing strategy keeping up with these recent social and technological changes? Consumers have changed the way they think forever. Are you ready for your customers having a greater sense of empowerment and higher expectations?

 This book will help you wrestle with the ever-growing demands of the technology-empowered customer. It will give you a solution to work towards, explain what has happened (in terms of strategy, the internet and marketing), where you stand and how you can gain a competitive advantage.

"We recommend The Future of Marketing to you as a virtual roadmap for the future of business."

Don Peppers & Martha Rogers, Ph.D., authors of The One to One Manager