Win new customers—and keep them coming back

Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from theleading companies in business today.



Connect with your target market
Unlock hidden streams of profit and increase sales
Develop and deliver a compelling story for your brand
Effectively and profitably manage customer relationships
Determine how much media weight is enough and how to avoid spending too much
Attract customers to your Web site