Journalist Richard Conniff probes the age-old question "Are the rich different from you and me?" and finds that they are indeed a completely different animal. He observes with great humor this socially unique species, revealing their strategies for ensuring dominance and submission, their flourishes of display behavior, the intricate dynamics of their pecking order, as well as their unorthodox mating practices. Through comparisons to other equally exotic animals, Conniff uncovers surprising commonalities.