Reviewers’ comments on the first edition
“This is an excellent book… The chapters are all of a very high standard – a testament to the value of edited books by experienced and active research academics. Ask yourself how many other books have left you knowing more about what theory has contributed to your understanding of health behaviour and where the literature is going, and you will appreciate the book's distinctive contribution… The book is required reading. Buy it, and persuade your library to stock up too.”
British Journal of Health Psychology

“The editors have done well to provide a clearly structured overview of these key social cognition models… helpful for health promoters and others working in the field of health behaviour.”
Health Matters

“A really excellent volume which should be owned by all serious health psychologists and should be highly recommended for undergraduate and postgraduate courses in health psychology.”
Psychology Teaching Review

This popular, established text has been expanded to include the most up-to-date research on social cognition models and health behaviours. This edition takes account of important developments in the field, and features:

• Two completely new chapters on implementation intentions and stage models
• Updated work on the health belief model, protection motivation theory, social cognitive theory, and the theory of planned behaviour
• New material on using theories to change health behaviours

Providing the theoretical background and examples of how to apply the most common social cognition models to health behaviours, this book thoroughly examines how to:

• Assess the advantages and disadvantages of using each of these models
• Appropriately apply each model in practice
• Adequately analyze and report the results
• Apply the models to change health behaviour

Predicting Health Behaviour boasts many of the leading names in the field and provides key reading for advanced undergraduate and postgraduate students, health promoters, health psychologists and others assessing health behaviour.

Contributors: Charles Abraham, Henk Boer, Mark Conner, Peter M. Gollwitzer, Aleksandra Luszczynska, Sarah Milne, Paul Norman, Ralf Schwarzer, Erwin R. Seydel, Paschal Sheeran, Paul Sparks, Stephen Sutton, Thomas L. Webb.