Marketing That Matters: 10 Practices to Profit Your Business and Change the World, Conley, Chip, McGraw Hill / Europe, Middle East & Africa

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Marketing That Matters: 10 Practices to Profit Your Business and Change the World

Chip Conley

15,20 €

McGraw Hill / Europe, Middle East & Africa
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2006, 16.10.2006 (lisätietoa)
Kieli: Englanti

Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that 'marketing' is not a dirty word it is key to advancing both the value and values of any business

They offer a thorough and practical guide to selling what you do, without selling-out who you are.

Key features

More and more MBAs are pursuing businesses that fuse personal values with profitability; yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits them

Through a reader-friendly 10-key-principles format, Marketing That Matters offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.

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