Tweet your company to the top of the market with a tailored
approach to Twitter
Twitter Power 3.0 is the newly updated guide that shows
smart businesses and entrepreneurs how to use Twitter to their
advantage. This book is the best business leader's guide to
Twitter, with the most up to date information on trends in social
media, branding, and competitive research. Readers will learn that
viral content doesn't happen by accident, why videos and photos are
crucial to engagement, and how to measure the success of a Twitter
strategy using specific and accurate metrics. This new edition
contains brand new case studies, user profiles, features, and
images, helping readers create a stronger overall Twitter strategy
whether they're already engaged or just wondering if Twitter's
important for their business future. Tip: it most definitely is
important!


Twitter has grown up. It's now a public company, worth over $30
billion, and it means business. Twitter has changed over time, but
remains a crucial tool for business branding and a key place to
engage with customers and build long-term client relationships.
This book demonstrates how Twitter can play an important role in
business growth, 140 characters at a time.





Understand how Twitter differs from other social media
platforms

Build a savvy Twitter strategy as part of a broader social
media plan

Create viral content that effortlessly spreads your message and
gains you huge numbers of followers

Learn which metrics matter, and how to measure and track
them



Firms need to understand how Twitter is a vital element in any
social media marketing, and craft strategies specific to each.
Twitter Power 3.0 is the complete guide to Twitter for
business, with the latest information, proven techniques, and
expert advice.

Foreword by: Guy Kawasaki