Inspiring
entrepreneurs to ignite the hidden power of brand alignment.



 



Celebrated
branding industry legend Brandon Coleman Jr. has a singular mission: to inspire
all entrepreneurs to maximize the hidden power of brand alignment in their
business and life.



 



Brand ON! is a
must-read for any leader or entrepreneur trying to maximize their potential in
today's markets. Brandon reveals the hidden opportunities and encourages
immediate action by sharing real-life client stories from small to medium
businesses that have experienced quantum growth through brand alignment.
Readers will benefit from fifty years of consulting expertise and come to
understand why brand alignment is not a fad, but an invaluable, time-tested way
of optimizing the success of their businesses.



 



In Brand ON!,
Brandon explains the fundamentals of a well-aligned brand, exposes the major
causes that make most businesses Brand OFF!, and provides readers with a direct
path to begin assessing their own brand. Writing with an entertaining blend of
creativity and candor, Brandon will get readers on the road to total success by
helping them identify the hidden power of brand alignment as they begin to turn
their own Brand ON!