If you want to know what your employees or customers think, a survey may be the answer. But surveys provide valuable and accurate data only when they are conducted correctly.

This issue of TD at Work will help you design and administer effective surveys. “Surveys From Start to Finish” offers tips for determining when to conduct a survey, what type of survey to use, whom to survey, what questions to ask, and how to get the information you need. In the issue, you will find:

steps for creating a survey
an overview of survey types
best practices for survey scales
sample survey questions
jobs aids for survey planning
discussion of legal and ethical considerations.