Designed to help experienced students and managers who are involved in, or who will be involved in, trying to debate their firm's strategy. The emphasis is on trying to answer some fundamental questions about the firm's future direction. In addressing these questions, some analytical techniques and frameworks are explained. The emphasis is on the quality of the strategy debate, and the concepts explained are "tools for thought", none of which can give the right answer to the strategy problem, but all of which can help students and executives structure a strategy debate.