Having spent his entire career as a professional singer, songwriter,
and musician, Thinking About Tomorrow is the amazing tale of rock and
roll survivor Keith West. From being inspired by Elvis in the 1950s to
pop stardom and working alongside the greats of the music world in the
1960s, Keith was at the eye of the storm alongside peers including The
Who, The Beatles, The Kinks, The Small Faces, Pink Floyd, Jimi Hendrix
and many, many more.


With his Tomorrow bandmates – Steve Howe, Junior and Twink – Keith
was a pioneer of psychedelic music in the 1960s with songs such as My
White Bicycle, and he also achieved international fame alongside Mark
Wirtz with the song Excerpt from a Teenage Opera (popularly remembered
by millions of music fans as Grocer Jack).


Tomorrow evolved from the R&B and mod bands Four + 1 and The In
Crowd and, while their recorded output is small, their influence on
other artists and the way rock music would develop is widely-regarded as
enormous. Steve Howe went on to continue his incredible guitar
adventures in Yes and Asia, and Twink would continue to influence the
rock world as a member of pioneering bands The Pretty Things, The Pink
Fairies, and Hawkwind. Keith would go on to have a long career in the
music business, embracing punk in the late 70s and indie music in the
80s and 90s.


But this is no straightforward tale of rock and roll hedonism; the
book also pulls back the curtain on the mysterious world of the music
industry. It reveals how agents, managers, publishers, record companies,
songwriters, artists and the media are all locked together in an
endless pursuit of the elusive elixir of their professional lives – a
hit. Yet, once lightning has struck, the tragic consequences, the
tremendous opportunities and the money generated can still create
ripples half a century later…