Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in 17 succinct chapters, including a unique chapter on business communication.

BUSN directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, and tightly integrated resources, such as Enhanced CourseMate, an interactive teaching and learning solution, and the latest news feeds help sharpen business, study, and communication skills.