Cutting-edge data mining techniques and tools for solving your toughest analytical problems





Data Mining Solutions





In down-to-earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real-world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You'll get a refreshing "out-of-the-box" approach to data mining that will help you maximize your time and problem-solving resources, and prepare for the next wave of data mining-visualization. You will read about ways in which data mining has been used to:


? Discover patterns of insider trading in the stock market


? Evaluate the utility of marketing campaigns


? Analyze retail sales patterns across geographic regions


? Identify money laundering operations


? Target DNA sequences for pharmaceutical testing and development





The book is accompanied by a CD-ROM that contains:


? Demo and trial versions of numerous visual data mining tools


? Active web-page links for each of the products profiled


? GIF files corresponding to all book images