Sivumäärä: 196 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 1991, 29.04.1991 (lisätietoa) Kieli: Englanti
A rulebook and practical catalogue for global branding featuring distinguished proven successes and failures. It reveals that insiders' rules on semi-global brands are simple, and why marketing's biggest opportunities and risks turn on decisions which can seem to be minor.