Using social media, you can adopt a new marketing approach and engage potential customers in genuine conversations that build trust and create long-term relationships. 

The Social Media Playbook: Listen, Look, Join and Lead will show you how to leverage social media like message boards, forums, pod casts, bookmarks, wikis, weblogs, and communities like Facebook and Technorati.  Through case studies and examples, you ll understand the basic framework of social media and learn about cost-efficient and effective technologies to help you boost your current marketing efforts and gain customers.