This innovative guide to analyzing verbal data provides a step—by—step methodology for exploring and describing streams of language.

Ideal as the main text in a graduate course or as a reference manual, this flexible book teaches students how to approach language systematically, focusing on building descriptive analysis that can be articulated, makes sense, and is reliable. Accessible and comprehensive, this guide takes students through the entire analytic process—from exploring the literature, through designing the analysis, coding the data, examining patterns, evaluating their significance, and presenting the results—using simple, jargon—free terminology. The methodology presented develops a foundation that can be applied across disciplines, meeting the needs of students at a variety of stages of research.