One of the biggest issues college math instructors face is capturing and keeping student interest. Over the years, John Hornsby has refined a creative solution--bringing the best of Hollywood into his mathematics classroom. Mathematical Ideas applies this same strategy of engaging students through descriptions of video clips from popular cinema and television to the textbook. Alongside fresh data and tools, this Eleventh Edition uses up-to-the-minute images as well as old favorites of math being done in Hollywood. In addition, examples are clarified with additional annotations, the margin notes have been freshened, and Chapter 14: Personal Financial Management has been updated to meet the needs of today's students. With great care and effort, Vern Heeren and John Hornsby have crafted this new edition to serve the needs of today's students and instructors.