Historically, auctioning has always been the most successful method to sell any product for the highest price. Now, homeowners can employ those same selling techniques to raise the market value of their homes in any real estate market, regardless of the current economic conditions. Emphasizing the Dutch auction and appropriately named for the auctioning of tulip bulbs and Going Going Gone! examines the various other forms of auctions, the latest information on auctioning on the Internet, assembling an auction team, and preparing a home for auction, as well as tips on when to conduct an auction, how to advertise an auction, and insights into typical buyers.

With housing demand outweighing supply, home sellers can now get optimal value for their homes

Bill Carey and Chantal Howell Carey (Dallas, TX) are coauthors of Wiley's bestselling How to Sell Your Home without a Broker. Both authors are former brokers and frequent speakers at real estate seminars.