This an engaging introduction to social research for students who need to understand methodologies and results, but who may never conduct research themselves. It provides a balanced treatment of qualitative and quantitative methods, integrating substantive examples and research techniques throughout. It is written in a less formal style than many comparable texts, complete with practical examples drawn from everyday experience.



This dynamic new Interactive eBook version is ideal for students in online and traditional courses who prefer a more contemporary, multimedia-integrated presentation for learning. It provides students with integrated links to engaging video and audio as well as access to complete academic and professional articles, all from the same pages found in the printed text. Students will also have immediate access to study tools such as highlighting, bookmarking, note-taking, and more.