Contributions by: Ana Iorga, Ming Hsu, Moran Cerf, Irit Shapira-Lichter, Manuel Garcia-Garcia, Ingrid L.C. Nieuwenhuis, Carl Marci, Brendan Murray, Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni, Neal J. Roese, William A. Cunningham, Thalia Vrantsidis, Hans L. Melo, Hirak Parikh, Davide Baldo, Kai-Markus Mueller, Dante M. Pirouz, David Brandt, Julia F. Trabulsi, Maria C. Cordero-Merecuana, Daniela Somarriba, Kimberly Rose Clark, Yu-Ping Chen
Foreword by: Philip Kotler