Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential practitioners in the corporate branding fields. This richly illustrated and informative book is more than a book about brands. Ken Cato reviews the learnings across 45 years of building, extending and conceiving brands from around the world. With first-hand experience in working cross-culturally in more than 100 countries, the author's insights, strategy and design thinking that drives brand identity goes to the heart of common and unique issues confronting both small and large organisations. Using real-life case studies from Cato Brand Partners, this highly anticipated volume offers approaches, solutions and ways in which corporations are trying to answer the common question 'Recognise Me?'. This contemporary look at some of the key drivers behind a company's success is a must-have for any business, be it start-up or well-established firm. AUTHOR: Dr Kenneth W Cato AO is an Australian designer with an international reputation.
He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand management and design. He has won numerous international and Australian design awards, and his work is represented in museums and galleries throughout the world.
SELLING POINTS: - Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential practitioners in the corporate branding fields - This volume is compiled by the eminent Dr Kenneth W Cato AO, an Australian designer with an international reputation, who has been awarded numerous accolades for his work in brand management and design - As the founding member of the world's largest design conference in 1991, Ken Cato helped establish the agIdeas International Design Week, which attracts annually over 4,500 young designers and over 40 speakers from around the world, making this title able to reach an extraordinary and wide-ranging market - This book is superb reference title for those in the design industries, advertising, corporate and education fields 300 col.