First Choice is a continuing opportunity to learn how the world's top designers approach and evaluate their own work. In an attempt to demonstrate the broad parameters of design, Ken Cato has selected a cross-section of designers from more than 40 countries and asked the impossible question of them to choose and justify their favourite all-time work and support this choice with those other works considered. This is an invaluable reference book for those interested in graphic design and the selection criteria applied to the world's leading exponents of the profession.