This is the ultimate no nonsense pairing that cuts straight to the chase, giving the busy entrepreneur quick and easy access to the secrets of business start-up and effective marketing planning.

From Acorns, this highly publicised, fastest selling entrepreneur title reveals what everybody wishes they had known before they started their business! It is a lively, practical and easily understood guide that doesn’t bog you down in complex financial forecasting and the intricacies of tax law. Instead it tells you everything you absolutely need to know to get your business off to a fantastic start – and nothing else.

But to be a successful business you need something else, you need a Highly Effective Marketing Plan, you need HEMP.  You may have the best new business idea, a fantastic plan and know the ins and outs of running a small business, but can you market your product, idea or company? Will you effectively reach your audience? Marketing will be the key to your success. HEMP is a tried tested and proven 17-step, jargon free plan to creating an effective marketing plan quickly and efficiently.