Written for the budding publicist in any industry, for individuals who simply want to better understand how to generate press attention, and for those who retain publicist yet wonder what they actually do, this book is informative for one and for all. Generating publicity is not about knowing some wonderful secret, or about knowing the right people, or about having good luck. It is about employing a methodology and a series of steps in a thoughtful and dedicated manner. AUTHOR: With over twenty years of experience as a publicist, David Carriere began his career publicising books in 1986. He honed his professional techniques on both coasts of the United States at numerous publishers, including HarperCollins Publishers and Chronicle Books, and with book producers such as Callaway Editions and Weldon-Owen. In 1999, David launched his own publicity firm and is now nestled in Massachusetts, where he handles the publicity needs of a select few clients across a wide variety of industries. The author is a graduate of Saint Michael's College in Vermont.