Specialty retailing is one of the fastest growing types of small business, nationwide. This book tells budding entrepreneurs everything they need to know to start and run a successful specialty shop, including finding your niche and which products to sell, developing a realistic business plan, maintaining records, managing inventory, and merchandising.

• A complete, step-by-step guide for beginning entrepreneurs



• Brimming with new ideas for established small retailers



• Includes valuable tips on how to make the most of your advertising budget

CAROL SCHROEDER (Madison, Wisconsin) is the owner of Orange Tree Imports, a gift shop located in Madison. Starting with no retail experience, Ms. Schroeder built the shop into a $1.5 million business employing over 30 full-time employees.