Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.

Contributions by: Gert Jan Hofstede, Nicola Cantore, Rainer Haas, Lisa House, Aris Matopoulos, Rodney A Bray, Oliver Meixner