This book discusses, analyzes, and reflects on how "self-different" fractals can create and change innovation. Concentrating on the potential benefits and opportunities that self-different fractals have on innovating systems, this book provides academic researchers and practitioners with the knowledge of how competing and contradictory principles co-produce the productive chaos that causes change, development, and evolution to occur. Covering both linear and non-linear designs, the authors will analyze the way selfdifferent fractals promote innovation and how creative designs are not only possible, but also necessary for the innovation system that drives society and social systems.