What is the cultural value of travel writing today? How is the genre affected by instant communication and digital technologies? This volume provides answers to these questions through adopting a transmedial perspective by comparing printed travel books and travel blogs. Notably, it explores how different editorial and medial choices impact on the cultural practices of travelling and writing.Methodologically, an ethnography is proposed via the discussion of a number of original interviews (collected over three years) with contemporary travel authors and bloggers, who journeyed around (and wrote about) China. These writers are from both the West (the UK, the USA, Italy, France, New Zealand) and China (Hong Kong and the Mainland). As such, the volume not only deconstructs the English-centredness and ethnocentrism that often affect travel writing as a genre, as well as many studies on it, but it also renews the academic debate on the politics behind the genre, connecting the texts with their spheres of production and reception. The study shows the interdependence between medial and literary features, on the one hand, and the ways of journeying and writing about the experience, which largely depend upon the biography of each writer, on the other.