The 21st century has seen leaders of all types failing in their efforts to earn the respect, trust, and confidence of their employees, customers, and society. This unique book explains how and why leaders fail to earn the trust of others and why ethics, integrity, and moral behaviour are so critically important for leaders of today and tomorrow. More importantly, it also provides a perspective for helping leaders to understand how they can earn the trust, followership, commitment, and extra-role behaviour so critical for success in today’s globally competitive work world.